Since the end of the last major wave of the COVID epidemic in the spring of 2022, The Roche Associates, Inc. (TRA) has helped our clients to achieve remarkable occupancy results.

Most notably, our senior living community (IL, AL, MC) client in Torrington, CT has sustained occupancy at well over 95%, with several consecutive months at 99% to 100% occupancy.

Here are four other occupancy success stories since the end of the last major wave of COVID:

  1. TRA Senior Living Community Client (IL, AL, MC) in O’Fallon, IL: At the end of April 2022, this senior living community was stuck at approximately 46% occupancy (68 units occupied). It now stands at 90% occupied, which represents 135 units occupied, or approximately double the number of units occupied vs. spring 2022.
  2. TRA Senior Living Community Client (IL, AL, MC) in Glen Carbon, IL: Since opening in October 2023, this senior living community already has 37 units occupied, constituting a fill-up rate of 12 net units per month. Plus, through an aggressive multi-channel marketing campaign orchestrated by The Roche Associates, Inc., the number of leads for the community has tripled since the spring of 2023.
  3. TRA Senior Living Community Client (Entrance-Fee IL Community) in South Shore of Boston: In February 2022, occupancy for Phase II of this entrance fee senior living community was at 73.5%, with only 75 units occupied. Subsequent to the reengagement of The Roche Associates, Inc. (TRA) in May of 2022, occupancy rose to 98% in January 2023. During the pre-sales phase of this community, TRA had also helped this client double the number of sales from 2 to 4 to 5 net units per month. These strong pre-sales numbers served as a lynchpin to this community gaining the needed funding and moving ahead with its Phase II Development.
  4. TRA Senior Living Community Client (IL, AL, MC) in Ludlow`, MA: At the end of April 2022, this community was at 90.5% occupancy. Right now, our client is at 95.5% occupancy, which is the highest occupancy achieved in years.

Our ongoing achievement of successful for our clients is a result of proven marketing and sales strategies, tactics and actions we have honed over 43 years of experience in helping to meet desired occupancy, sales and revenue goals for the hundreds of senior living communities which have retained us for fill-up or turnaround assignments.

Will your success story be next in 2024? Reach out today if we can help! Our Founder and CEO, Joe Roche, is offering a limited number of free consultations. You can schedule a complimentary consult call here. There are very limited spots available, and it’s first-come, first served.

Don’t miss your chance to schedule a free consult with TRA Founder & CEO Joe Roche – and maybe you’ll be our very next 95+% occupancy success story in 2024!