Have too many or too few leads? HERE is a way to generate more truly qualified leads…

Senior living communities across the country used to complain frequently about not having enough leads. With the advent of digital marketing, many senior living communities now have the opposite problem: they are swamped with leads that aren’t qualified.

Due to so many website inquiries, one senior living community we work with had more than 6,600 leads – yet no idea which ones were truly age- and income-qualified, and no clear plan to figure out which leads were likely to turn into sales.

In today’s digital age, many senior living communities are pouring the vast majority of their marketing money into digital marketing. While the quality of your community’s website certainly matters, there isn’t a simple way to screen the leads who opt-in on your website to find out if they are in fact age- or income-qualified.

This is a problem, because your onsite sales and marketing team doesn’t have unlimited time to chase down every lead. Frankly, the three most important things any sales professional must have are:

  • A strong belief in your senior living community product;
  • Understanding your top competitors in your market area, and knowing how to effectively differentiate your senior living community(ies) from your top competitors;
  • And mostly importantly your valuable TIME.

Chasing down leads that are not remotely qualified can be a waste of the valuable time that your sales professionals need to dedicate to the selling zone.

So how do you start to narrow down your leads base, and ensure that your future leads are actually truly age- and income-qualified leads?

When you’re getting future leads, HERE is a way to ensure that they are qualified.

How We Have Helped Our Clients Generate Truly Qualified Leads and Sales

In 42 years of helping our clients achieve occupancy success and fill their communities, often in record time, The Roche Associates (TRA) has found that one of the best proven ways to find more qualified leads is to target them directly through obtaining lists of age- and income-qualified seniors in your region, and to invite them into your senior living community for educational Sales Traffic Programs on hot topics of interest to seniors and their adult children, and social events.

TRA has perfected numerous Sales Traffic Programs that provide high-quality educational content by top national speakers in the industry on topics that seniors and their adult children care about, to draw more seniors and responsible parties into our clients’ communities. Bringing seniors into your community assures that you have a chance to share more about the benefits of moving to your community, and what differentiates it from others in the region.

To date, we’ve helped turn out more than 250,000 seniors, adult children and referral parties to events at our senior living clients’ communities, and helped them fill more than 27,000 units.

To achieve this success in bringing true age- and income- qualified leads straight to our senior living clients, we have used the following strategies and tactics.

Click here to read more on how to generate truly age- and income-qualified leads.

Stay tuned for next month’s blog post, in which we’ll also provide tips about how to best evaluate the interest level and seriousness of the age- and income-qualified prospects who do choose to attend the events at your community. Contact us today at 1-800-596-8183 or info at roche-assoc.com if we can help you to generate more qualified leads for your community to ensure that you meet your occupancy and revenue goals.