In order to succeed and thrive in a competitive senior living marketplace, you need to be able to effectively differentiate yourself from your competitors. In order to do so, you need to have a clear understanding of the strengths and weaknesses of your own community, and of your competitors’ communities.
The Roche Associates has expert “mystery shoppers” available to “shop” your community and your competitors to help you effectively differentiate yourself from others in the marketplace.
There is no better way to see the community from the inside, get a sense of how effective their sales and marketing team is when in action, and to observe how the staff interacts with residents. An effective “mystery shop” can help you to learn more about your competitors’ strengths and weaknesses, so you can better differentiate your community in the marketplace.
The Roche Associates sends someone out to mystery shop your community FIRST before shopping the competitors so that there is a basis of comparison. You can find how effective your sales staff is, and how your community is truly viewed by someone coming in from the outside.
Then, we mystery shop up to a half a dozen of your top area competitors, selected by you, to see how they compare to your product.