The Roche Associates’ unique Direct Impact™ program combines focus group and survey research techniques with a marketing focus. It is an action-oriented market research program that will place hundreds of prospective residents and scores of key referral parties for a planned senior living community in front of the development team and sponsor(s) for the proposed project.
The Direct Impact™ consumer research and test marketing program utilizes effective sales traffic educational seminars, specifically designed to attract prospects and referral parties to an appropriate venue where your project concept can be introduced and tested. The planned senior living product is tested by means of a customized questionnaire that addresses crucial market research questions specific to your project. This questionnaire is developed in consultation with your project development and management team.
As a result of the consumer market research collected and analyzed by The Roche Associates, you will find out whether or not your senior living project, as planned, will “sell.” Plus, you will discover what adjustments, changes and revisions in your unit mix, pricing, service package, amenities or features need to be made to develop a more “marketable” senior living product.