Seniors are less impressed with flashy graphics than with substance. Ads that communicate the top points of differentiation for your community will make more of a difference than slick ads without substance. Some advertising firms that specialize in working with other demographic groups may produce a pretty ad, but will they get the results you need in attracting seniors to your community?
The Roche Associates, Inc. can work with you to develop an advertising campaign that incorporates the various major selling points for your community, thus differentiating you from your regional competition. We help our clients coordinate the most efficient and cost-effective use of media resources, based on your needs and your budget, and designed to supplement all that you are doing, to get real results.