Mr. Roche also has gained recognition for his professional and community endeavors having been selected to appear in “Who’s Who In Health Care Communications,” “Who’s Who In American Politics,” and “Who’s Who In Business & Executives.” He has been chosen on numerous occasions to deliver presentations on marketing, market research and sales before such professional groups as: American Seniors Housing Association; The Advanced Sales & Marketing Summit for The Seniors Housing, Assisted Living & Nursing Industries; American Public Health Association; American Health Care Association; National Association of Senior Living Industries Executives; Assisted Living Federation of America; American Association of Homes & Services For The Aging; New England Hospital Assembly and numerous state health care and senior living community trade associations.
Since starting The Roche Associates in 1981, Mr. Roche has managed and participated in over 850 consulting engagements ranging from feasibility analysis, to due diligence endeavors, to Certificate of Need preparation, to strategic plan development, to community organization and public relations, to marketing, to market research and management consultation. These engagements have involved the planning, development, marketing, acquisition or sale of over $3.5 billion worth of senior living facility products and services.
Mr. Roche was selected by The Business Network to be its national expert on marketing of retirement housing, assisted living and long-term care facilities. No other marketing consultant for the senior living industry can make this claim.
The Business Network, a national leader in educational programs and products for the senior living and health care industries, addressed over 30,000 senior living and health care professionals, managers and key personnel at its annual seminars.
AIC Conferences International and Modern Health Care asked Joseph Roche to be their expert on marketing of assisted living and retirement community facilities nationwide, as demonstrated by their selection of him for three consecutive years to be the primary speaker on marketing and sales topics at numerous national conferences including their Annual Senior Housing Summit. In addition, Joseph Roche was one of only two speakers from the United States chosen by AIC Conferences International to speak at its international conference in Sydney, Australia on “Aged Care Solutions for the New Millennium.” Mr. Roche has also served a term as adjunct marketing faculty for The Johns Hopkins University/NIC Executive Development Program in Senior Housing and Care.