Joseph L. Roche
CEO & President, The Roche Associates, Inc.
Joseph L. Roche has organized, structured, managed, and implemented over 1,000 distinct planning, marketing and sales campaigns for a variety of products and services in the private and public sectors over the past 40 years.
Since starting The Roche Associates in 1981, Mr. Roche has managed and participated in over 1,000 consulting engagements ranging from full-service marketing, to sales management, to market research and management consulting, to feasibility analysis including test marketing, to due diligence endeavors, to strategic plan development, to community organization and public relations, to Certificate of Need prepara¬tion. These engagements have involved the planning, development, marketing, acquisition or sale of over $3.5 billion worth of senior living facility products and services.
KeyBank, The Marriott Corporation, Benchmark Assisted Living, Tradition Senior Living, Genesis, Dean Witter Reynolds, The New England Group, UNUM, AdvantageHEALTH Management Corporation, Keystone Senior, Legend Senior Living, Smith/Packett, Capital Health Group, Life Care Centers of America, People’s Bank, Pyramid Corporation, Vencor/Kindred Healthcare, The Council of Jewish Elderly, The Sisters of Providence, Lutheran Services, The United Methodists, Balanced Care, Berkshire Healthcare Systems and hundreds of developers, owners, and management companies for independent living, assisted living, and memory care communities and nursing care centers have secured his and his company’s services to help them define, position, market, and overcome objections to sell their products, programs and services.