Digital Marketing & Social
Media Services

 

Preparation of A Customized Digital Marketing & Social Media Services Marketing Plan:

The Roche Associates, Inc. can conduct an overview and assessment of the current online and social media presence for your senior living community, including reviewing the website, search engine rankings, and any social media pages.

Based upon this assessment, The Roche Associates, Inc. (TRA) can offer concrete recommendations about how your senior living community can further expand upon and do a better job with websites and social media pages, using these platforms to better differentiate your community from area competitors.

Digital Marketing_

All of this is intended to continue to build upon already existing relationships with residents, responsible parties, and referral parties. Even more importantly, it will help your community do a better job of using the Internet as a tool in generating leads and ultimately sales for your community.

The following recommendations should be considered absolutely critical for reaching occupancy goals. Improving upon online presence is one very important avenue to help your community reach its overall occupancy goals.

Our recommendations are intended to help your community:

  • Increase the effectiveness of your online presence;
  • Improve upon brand recognition;
  • Differentiate your community even more effectively from competitors;
  • Pop up higher in search engine results;
  • Continue to build stronger relationships with residents and/or prospective residents, family members, and referral parties, with whom the community already has positive relationships, and have more tools to build new positive relationships;
  • Encourage and assist current residents and family members to promote your community online, and teach them how to set up a Facebook profile if they have not done so already;
  • Find ways to use the Internet to capture more prospect emails in order to grow the leads base and email list;
  • Increase overall effectiveness of your community’s social media presence;
  • Expand upon current digital marketing and e-marketing efforts, with an active digital marketing campaign that includes email marketing;
  • Even more effectively promote your community’s social media on all marketing pieces (i.e. direct mail, collateral materials, business cards, etc.) and include links on the Website and email footers (i.e. “follow us on Facebook,” etc.);
  • Discover more ways to use the Internet to drive traffic to the community for more tours, discovery sales conversations, and ultimately conversions for more sales;
  • Ensure that performance metrics are regularly tracked so that your community can be aware of how digital marketing is growing as part of its overall marketing efforts, and to make sure the strategies being used are getting results.
  • Of course, all of this is in support of overall goals to continue to increase and maintain occupancy, and it is intended to supplement but in no way replace the current marketing plans for your community.

Digital Marketing Solutions for the Assisted and Senior Living Communities

Roche Associates is a leading provider of digital marketing solutions for the assisted living and senior living industries. Our expert team specializes in creating impactful online strategies that help senior living communities thrive in the digital landscape. With the ever-growing importance of digital presence, our assisted living digital marketing services are designed to enhance your online visibility, attract qualified leads, and increase occupancy rates. We employ a holistic approach that includes search engine optimization (SEO), website design and development, pay-per-click (PPC) advertising, and content marketing. By optimizing your website for relevant keywords and utilizing targeted campaigns, we ensure that your community is easily discoverable by individuals seeking assisted living options. At Roche Associates, we understand the unique challenges and opportunities in senior living marketing. As experienced senior living marketing agencies, we leverage digital platforms and social media to create engaging campaigns that resonate with your target audience.

We craft compelling content, manage social media profiles, and implement strategies that foster community engagement and drive brand awareness. Our goal is to position your senior living community as a trusted and desirable choice for potential residents and their families. Partnering with The Roche Associates means gaining access to a team of experts who stay up-to-date with the latest digital marketing trends and best practices. We understand the nuances of senior living marketing, and we know how to tailor our strategies to align with your community’s unique strengths and values. Let The Roche Associates be your trusted partner in senior living digital marketing. Contact us today to discuss how we can develop a customized strategy that elevates your community’s online presence, drives qualified leads, and helps you achieve your marketing goals. With our expertise, your senior living community will stand out in the digital realm and reach the right audience effectively.

Contact Us Today at 1-800-596-8183
for a FREE Consultation!

We are so confident of our ability to produce results that we are willing

to risk and base a significant portion of our fees on successful outcomes.

Let us help you fill or turn around your senior living community or health
care center.

Contact Us Today at
1-800-596-8183

for a FREE Consultation!

We are so confident of our ability to produce results that we are willing

to risk and base a significant portion of our fees on successful outcomes.

Let us help you fill or turn around your senior living community or health
care center.