Preparation of A Customized Digital Marketing & Social Media Services Marketing Plan:
The Roche Associates, Inc. can conduct an overview and assessment of the current online and social media presence for your senior living community, including reviewing the website, search engine rankings, and any social media pages.
Based upon this assessment, The Roche Associates, Inc. (TRA) can offer concrete recommendations about how your senior living community can further expand upon and do a better job with websites and social media pages, using these platforms to better differentiate your community from area competitors.
All of this is intended to continue to build upon already existing relationships with residents, responsible parties, and referral parties. Even more importantly, it will help your community do a better job of using the Internet as a tool in generating leads and ultimately sales for your community.
These recommendations should be considered to be supplemental to existing marketing plans, vs. replacing any existing direct marketing and sales traffic generation programming, which is absolutely critical for reaching occupancy goals. Improving upon online presence is one very important avenue to help your community reach its overall census goals.
Our recommendations are intended to help your community: