Video (short form, specifically)

Short-form video is a top trend amongst marketers in 2023. Creating short-form videos is becoming a worthwhile investment, and some common examples of this are TikTok videos, Instagram Reels, and YouTube shorts.

Long-form video is also popular, but it doesn’t come close to the ROI of short-form. Live video gained steam during the pandemic, allowing people to participate in events remotely. Twitch is a popular live-streaming platform where people can interact with their favorite creators in real time.

Audio Chat and Live Rooms

Audio chat is another type of social media content, and many platforms have native features like Twitter Spaces, LinkedIn Live, or Facebook Live Audio. It’s also the top content type marketers plan to leverage for the first time in 2023.

This makes sense, as audio chat rooms allow brands to directly communicate with audiences and develop closer relationships than seeing a billboard or watching a YouTube video. And, during a time when customers value connections with brands more than ever, audio chat rooms are a valuable tool.

Content that Represents Brand Values

Content that represents brand values is anything that shares what your company stands for in addition to and outside of the products you sell, such as commitments to sustainable production practices, treatment of employees, or any causes you support.

Consumers care more than ever about what the brands they buy from stand for and the values they have. They want to know the causes that businesses support and the commitments made to bettering the world. Brand value content helps you draw in people whose values align with yours,

User-Generated Content

User-generated content (UGC) is content your audience creates that features your business/brand that is not paid for by your business. For example, someone shares a non-sponsored TikTok about how much they like your product or posts a picture wearing your clothing and tags your business.

This type of content is great to share on social media because it helps your audiences see that people use and like your products, vouching for you in a real-life way. UGC pays off, as customers trust reviews from friends and family more than they trust branded ads.

Educational Content

Educational content shares helpful information with audiences that helps them reach their goals and meet their needs. Educational content can come in infographics, videos, text-based posts, images — any of the content types we discussed in this post.

Funny, Trendy, and Relatable Content

Funny, trendy, and relatable content on social media can be hopping on viral memes, relating them to your business, and using trending hashtags or sounds. This type of content requires awareness of what’s happening on social media, cultural moments, and current events and creating buzzy content related to that.

36% of marketers already share funny, trendy, and relatable content on social media, and 66% say that funny content is the most effective, followed by relatable, trendy content. Consumers say that funny content is the most memorable.

For more tips and tricks on how to take your Instagram profile for your Senior Living Community to the next level reach out to Roche Associates!

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