Since the COVID-19 lockdowns many businesses have looked to maintain connections with their customers via digital platforms. Many businesses have had to enhance their social media presence and to ensure that they are maximizing their engagement opportunities through their various social media apps.
With this increase, that means more competition and many social media businesses not sure what to post. It can also seem like social media isn’t worth the effort as you fail to generate any significant traction with your posts and updates.
So the big question is What Do You Do??
Here are some tips to consider that could help to improve your overall social media approach. These tips are not guaranteed to achieve viral action, they will highlight some of the key fundamentals of an effective presence.
#1. Curate if your can’t create:
Posting content consistently and frequently increases engagement . However if creating fresh content every day is not achievable you can use tools like Pocket, Flipboard, and Feedly to curate useful, relevant content from other sources and share due credits.
#2. Go Visual:
72% of consumers prefer videos over manuals to decide on a buy. Create product How-To’s with easy to use video creation tools like Adobe Premier Pro, Filmora, and Vimeo Create.
#3. Involve your Customer:
Optimize engagement through user-generated content. Use formats like quizzes, polls, giveaways, calculators, and contests.
#4. Schedule Seasonal Posts:
Boost sales around big-ticket holidays. Create and schedule topical posts in advance using tools like Salesforce Social Studio, or Hootsuite.
#5. Use the Right Hashtags:
Improve your teachability with the right hashtags. Go beyond creating a hashtag out of your company’s name. Find trending hashtags pertinent to your business.
#6. Track Your Competitors:
Map your competition and stay ahead of your peers. Tools like Buzzsumo help you avoid their mistakes, get a sneak-peek into customer sentiment, and ideate and widen your horizons.
Info about each of the Apps/Services mentioned:
Pocket: The place to absorb great content. Use Pocket to capture the content that comes at you all day long and curate your own space filled with only the topics you care about. You can save the latest stories articles, news, sports, and videos from any device, and any publisher or app. You can upgrade to Pocket Premium for a more powerful Pocket Experience for $4.99 monthly or $44.99 annually.
Flipboard: This award winning app curates news and information for all your interests. They have thousands of national and local sources, as well as magazines with stories curated by the community. Keep up to date on the latest stories from the worlds leading publishers. Create personalized news feeds based on your interests. Curate stories to share with others.
Feedly: Keep up with the topic and trends you care about, without the overwhelm. Feedly offers you the cure to information. Helps you find and organize the right sources in one place including: newspapers, Youtube Channels, RSS Feeds, influential bloggers, and research journals. Feedly is connected to 40 million sources across 2,000 topics and 50 industries.
Adobe Premier Pro: This is the industry-leading video maker.Creative tools, integration with other apps and services, and the power of Adobe Sensei help you craft footage into polished films and videos. Edit footage in any format. This app is constantly getting better and is rolling out new features regularly.
- Adobe Premier Rush: Premier Pro comes with Premier Rush which is a new all in one app that works across all devices. Film and edit on your phone, then share to social from your device of desktop. This is the mobile app version of Premier Pro.
Filmora: create your stories anywhere. Filmora is an easy-to-use editing app with advanced features and tons of ways to be creative. Edit music videos, make your own movies, and share videos with your friends. This app features powerful video editing, music, voice recording, sound effects, text/stickers, adjustments, PIP, and Canvas.
Vimeo Create: Create stunning videos in minutes- even if you’ve never made a video before. Vimeo Create is an easy way to make high impact videos that help you stand out on social media and boost your brand. Their smart video maker and custom-designed video templates radically simplifies video creation for anyone in any moment.
Salesforce Social Studio: Compose, schedule, monitor, engage, and analyze. Plan and create compelling content campaigns from Publish. Foster and moderate community conversation from Engage. Use Analyze to access your listening dashboards. Quickly see what is happening across the social web. This app is completely cloud-synced.
Hootsuite: Manage all your social media in one place. Create, edit, and publish content. Engage with your audience. View and edit scheduled and draft posts. Monitor likes and mentions across all networks. Stay connected with Hootsuite online or from your phone where you can create, schedule, plan, publish, monitor, and engage with your audience from anywhere and anytime. This app is free for up to 3 social networks and you can upgrade to Hootsuite Professional for $29 per month.
Buzzsumo: (this is not available as a mobile app) Find the content that performs best. Collaborate with the influencers who matter. Millions of marketers rely on BuzzSumo to reveal the truth about what content works and what sinks without a trace. This platform has 4 key components: Discovery, Research, Influencers, and Monitoring.