Media Planning and Placement
Seniors are less impressed with flashy graphics than with substance. Ads that communicate the top points of differentiation for your community will make more of a difference than slick ads without substance. Some advertising firms that specialize in working with other demographic groups may produce a pretty ad, but will they get the results you need in attracting seniors to your community?
The Roche Associates, Inc. can work with you to develop an advertising campaign that incorporates the various major selling points for your community, thus differentiating you from your regional competition. We help our clients coordinate the most efficient and cost-effective use of media resources, based on your needs and your budget, and designed to supplement all that you are doing, to get real results.
Newspapers and Other Print Publications:
The approach to newspapers can include: ad creation and advertising placement; the preparation of news releases in conjunction with your staff; and exploration of whether feature articles may be developed either on your residents, programs or staff. News releases may include information on educational or screening programs that may be conducted at your community. We can research and coordinate placement in top media outlets, and also look into placement in other area publications such as the chamber of commerce, office of aging, senior centers, or church based newsletters.
The Roche Associates’ print advertising approach includes the following principles that have been well-tested over the years:
Radio:
Radio is recognized as being particularly potent regarding lead generation, especially with the senior demographic. Radio listeners are extremely loyal to the stations they listen to. Radio is a big part of people’s lives, with the average person listening 20 to 25 hours per week. And despite the many stations available in a single market, most people settle on two or, maybe, three favorites as their primary source(s) of news, entertainment and information. A bond develops between the radio station and its listeners, so that the station exerts sway with its listeners’ choices and preferences. Thus, when a listener hears something on the radio, there is much more salience to the message.
Yellow Pages Advertising:
Marketing research studies have indicated that yellow pages advertising can be a very effective medium. People that seek out information from the yellow pages generally have a strong inclination to buy. For some yellow pages directories, a majority of people contacted a business after finding it in a directory.
Media Planning for Senior Living & Retirement Communities Wilbraham MA
Are you looking for professional media planning services to boost your senior living or retirement community? Look no further than The Roche Associates. With our extensive experience in the industry, we specialize in crafting effective marketing strategies tailored specifically for senior living communities. At The Roche Associates, we understand the unique needs and challenges faced by senior living and retirement communities when it comes to marketing. Our team of seasoned professionals has a deep understanding of the target audience, ensuring that your message reaches the right people at the right time. Our media planning services for senior living communities encompass a comprehensive approach that includes thorough research, strategic planning, and innovative execution. We utilize a mix of traditional and digital media channels to maximize your reach and engagement with the target audience.
When it comes to media planning for retirement communities, we know that a personalized approach is key. We take the time to understand your community’s unique selling points and create customized campaigns that highlight the benefits and features that set you apart. Whether it’s highlighting the amenities, services, or the vibrant lifestyle your community offers, we ensure that your message resonates with potential residents and their families. At The Roche Associates, we stay up-to-date with the latest trends and changes in the digital landscape. This allows us to harness the power of online advertising, social media, and search engine optimization (SEO) to amplify your presence and drive qualified leads to your community. Partner with The Roche Associates for expert media planning services tailored specifically for senior living and retirement communities. Contact us today to discuss how we can help you create a compelling marketing strategy that drives results and boosts your community’s visibility in the market.
Contact Us Today at 1-800-596-8183
for a FREE Consultation!
We are so confident of our ability to produce results that we are willing
to risk and base a significant portion of our fees on successful outcomes.
Let us help you fill or turn around your senior living community or health
care center.
Contact Us Today at
1-800-596-8183
for a FREE Consultation!
We are so confident of our ability to produce results that we are willing
to risk and base a significant portion of our fees on successful outcomes.