Our Company

Joseph L. Roche

CEO & President, The Roche Associates, Inc.

www.RocheAssociates.com

Joseph L. Roche has organized, structured, managed, and implemented over 1,000 distinct planning, marketing and sales campaigns for over 450 clients around the country for a variety of senior living and health care products and services in the private and public sectors over the past 43 years.

Since starting The Roche Associates in 1981, Mr. Roche has managed and participated in over 1,000 consulting engagements ranging from full-service marketing, to sales management, to market research and management consulting, to feasibility analysis including test marketing, to due diligence endeavors, to strategic plan development, to community organization and public relations, to Certificate of Need preparation. These engagements have involved the planning, development, marketing, acquisition or sale of over $3.5 billion worth of senior living facility products and services.

KeyBank, The Marriott Corporation, Benchmark Assisted Living, Tradition Senior Living, Genesis, Dean Witter Reynolds, The New England Group, UNUM, AdvantageHEALTH Management Corporation, Keystone Senior, Legend Senior Living, Smith/Packett, Capital Health Group, Life Care Centers of America, People’s Bank, Pyramid Corporation, Vencor/Kindred Healthcare, The Council of Jewish Elderly, The Sisters of Providence, Lutheran Services, The United Methodists, Balanced Care, Berkshire Healthcare Systems and hundreds of developers, owners, and management companies for independent living, assisted living, and memory care communities and nursing care centers have secured his and his company’s services to help them define, position, market, and overcome objections to sell their products, programs and services.

The Roche Associates, Inc., Joe Roche’s full-service planning and marketing firm, has created thousands of distinct direct mail communications, overseen the fulfillment of approximately 2 million direct mail pieces; executed effective multi-channel marketing campaigns; and produced numerous virtual webinar broadcasts on a variety of significant topics designed to generated leads and sales for its clients. In terms of generating sales traffic and inquiries for its clients, The Roche Associates, Inc. has generated hundreds of thousands of age- and income-qualified prospective residents and customers to attend programs and functions held at its client senior living communities. Most importantly The Roche Associates has helped its senior living community and nursing care clients capture over 27,500 residents during its 43-year history.

Mr. Roche also has gained recognition for his professional and community endeavors having been selected to appear in “Who’s Who In Health Care Communications,” “Who’s Who In American Politics,” and “Who’s Who In Business & Executives.” He has been chosen on numerous occasions to deliver presentations on marketing, market research and sales before such professional groups as: American Seniors Housing Association; The Advanced Sales & Marketing Summit for The Seniors Housing, Assisted Living & Nursing Industries; American Public Health Association; American Health Care Association; National Association of Senior Living Industries Executives; Assisted Living Federation of America; American Association of Homes & Services for The Aging; New England Hospital Assembly and numerous state health care and senior living community trade associations.

AIC Conferences Interna­tional and Modern Health Care asked Joseph Roche to be their expert on marketing of assisted living and retirement community facilities nationwide, as demonstrated by their selection of him for three consecutive years to be the primary speaker on marketing and sales topics at numerous national conferences including their Annual Senior Housing Summit. In addition, Joseph Roche was one of only two speakers from the United States chosen by AIC Conferences International to speak at its planned international conference in Sydney, Australia on “Aged Care Solutions for the New Millennium.” Mr. Roche has also served a term as adjunct marketing faculty for The Johns Hopkins University/NIC Executive Development Program in Senior Housing and Care.

Mr. Roche, has been recognized by The Wall Street Journal for his company’s direct marketing leadership in the Senior Living Industry, and also served as the Assisted Living Federation of America’s marketing expert consultant to the news media. Mr. Roche has also written extensively for publications like Spectrum, Contemporary Long Term Care, Provider, The American Health Care Association Journal, and Assisted Living Today.

Mr. Roche is a graduate of Dayton University and holds a Masters Degree in Community Organization and Planning from the University of Illinois.