Marketing Trends to Follow in 2022 For Your Senior Living Community

Personalization

Although artificial intelligence and programming are a new marketing trend- the truth is that the personalization of a brand will always remain the key.

If you want to stand out in 2022, you need to personalize your marketing. This means personalized content, products, emails, and the rest.

Statistics show that 63% of consumers are very upset with generic advertising blasts. Customizing your content and offering a real experience will increase your sales.

Virtual events

So far this year we have seen big brands present their new collections and products with online-only events. These kinds of virtual events have exploded in the last year. Although many of us are feeling virtual exhaustion right now, there will still be a place for these types of events, even after we resume the events in person because they are hugely more accessible – for example, they are inclusive to people regardless of location or ability.

You’ve probably come across at least a few in the last year: a virtual event can be as simple as a live stream, a webinar, or as complex as a thousand user conference. The reason for the new umbrella term ‘virtual event’ is most likely the fact that these technologies are replacing real-world events. Whatever you call them, they’re here to stay and will undoubtedly grow in our collective consciousness.

Personalized artificial intelligence

Artificial intelligence has advanced over the years. Today it’s considered a great opportunity for businesses, companies, industries, and even nations.

AI ​ for marketing seeks to understand consumer behavior: search patterns and interactions. Examples of marketing AI are chatbots.

Mastercard created a Facebook Message bot that uses natural language processing software to decipher what the customer wants and respond as if it were a real person, automating the handling of even some complex queries.

Programmatic advertising

Do you spend a lot on advertising? The same kind of AI advances is helping people manage their ad spending.

One of the new things this year is using AI to automate ad buying so you can target more specific audiences. Real-time bidding, for example, is a type of programmatic ad buying. Automating through bots or specific programs will help you to be much more efficient and faster, which means higher conversions and lower customer acquisition costs.

Video Marketing

Video marketing is still exponentially increasing going into 2022. Forecasts say it will be even more important in 5 or 10 years. Businesses report higher conversion rates with video marketing.

Video is a key factor in decision-making. 52% of consumers say that watching product videos gives them more confidence in making buying decisions online. Video is the simplest and clearest way for customers to obtain information about a product or service.

If your site includes video, it is 50 times more likely (50 times!) To generate organic search results compared to text. Not only do people find video content super attractive, but Google also supercharges the SEO of pages that include videos.

The great thing about video content is that it makes it easy for your content to be reformatted for other platforms. For example, information from a video can be transcribed and used as content for a blog. Adapt and share that video on other platforms such as Facebook, Instagram TV or even cut out small bites for Instagram Reels or TikTok. Another idea is to use the audio from that video to have an episode of a podcast.