Having a solid social media presence is the foundation for developing an active online presence.
Did you know that there are about 3.5 billion people that use some form of social media each day? This means that about 45% of the world’s population engages and utilizes social with it in some way, shape, or form. Social media has also transformed to not just be about connecting with your peers but allows customers and businesses to connect. So if you are not making your Senior Living Community discoverable, then you are missing out. Using social media channels to advertise and draw people into your business has unlimited growth potential. However this can be challenging in the beginning. You might watch your follower numbers slowly crawl upward, or you do not grasp how to harness the full potential of your social media. Although it can seem complicated, it doesn’t have to be with some crafty ideas and plenty of engagement. The best thing about social media? It is free.
Cross-Post on Multiple Platforms
Whether you decide to go with Instagram, Facebook, Twitter, or something else, your primary focus depends mostly on the demographic you want to reach. More often than not, working on a combination of all three and cross-posting reaches the largest audience since social media pages will each have a varied set of followers. That way, all of your audience has a higher likelihood of engaging with you. Do keep in mind that each platform has different trends, reach, and audiences. When you can you should try and target your posts based on the platform they are being posted on to utilize the platforms full potential.
Use Instagram Stories and Videos
Speaking of each platform being unique and has different trends and features, Instagram is a platform full of possibilities and thought to be quite user-friendly. It makes it an easier interface to figure out how to use, even if you are new to the Insta scene. Instagram not only offers timeline posts but also reels and stories. Instagram Stories can be used to increase the discoverability of your Senior Living Community. With a business that works with people and tends to have activities, it can be easier to appeal to the nature of this method. Instagram Stories allows you to put up a post, such as a photo or a video. Keep in mind that these are temporary, only lasting for 24 hours unless added to a Highlights compilation. One-third of all the most-viewed Instagram Stories are from businesses. These Instagram Stories are not only visible to your followers, but to a broader audience as well. It is this characteristic that makes them useful for increasing the discoverability of your Senior Living Community. Use this to feature individual plants or in-store designs. You can note special ones that seem to be popular or those that are not getting as much attention as they deserve. Make these Instagram Stories to inspire potential customers to come in for the first time.
Create a Blog or a Vlog
Growing a blog or a vlog are both great ways to establish yourself as a place to gain knowledge on gardening or advice just like this blog that you are reading currently. Sometimes a blog would often be featured on the Senior Living Community website, but some people can use Instagram posts for their blog instead. Another option is to use the appealing beauty of a space like the inside of the community and combine it with YouTube. Creating a vlog allows you to record, perhaps teach a free online seminar, give a tour of the area, or highlight special plants and designs you currently have.
Don’t Forget Engagement
As you develop your social media channels, do not forget to engage with your followers. It “impresses” their algorithms and boosts the likelihood that your posts will be the ones that show up on followers pages and more. What this means is that if someone comments on your posts, reply back to them. You can feature standout employees or community members or create a post about the resident “Linda’s” favorite activity this week. Your social media shouldn’t just be stagnant.
Make Your Links Accessible
Once you have developed social media for your Social Media Community, you don’t want to hide it. Try to get it out there for as many people to see as possible. This means that if anyone engages with your business in any way online, it makes it very convenient for them to engage in other ways. If someone looks you up locally from a Google search, then they will often click on your website. From here, there should be links at the top of the page, directing them to your Facebook, Instagram, Twitter, or YouTube if you have one. On each of your other social media platforms, make the others visible by linking or adding in their buttons. That way, the client follows you on whatever platform they use the most.
It can help to keep these tips and tricks in your back pocket as you develop your social media platforms.