ASHA Where You Live Matters! Update
Here at The Roche Associates, Inc. (TRA), it’s a priority to share valuable information and industry updates with our clients and followers.
We know that you receive a lot of emails, social media notifications, texts and phone calls daily, so we wanted to be sure this recent industry update was not lost in your newsfeed or (e)mail!
ASHA’s Where You Live Matters Website Relaunched:
Take Advantage Of This Free Directory to List Your Communities Online!
The American Seniors Housing Association (ASHA) has re-launched a new version of its Where You Live Matters consumer website (whereyoulivematters.org) that includes a new tool to funnel leads directly to your communities at no cost.
The new, improved site will continue to include the vital, unbiased educational information on senior living that consumers reply upon, but will also offer:
- Direct lead referrals at no cost to participating communities.
- Improved SEO content to drive more organic consumer traffic.
- Innovative consumer tools that support decision making.
- Engaging video stories from residents, families, and industry leaders.
The cornerstone of the enhanced site is the new community locator tool. The easy-to-use function will not only connect consumers directly to communities at no cost, it’s also an important step in ultimately reducing industry reliance on paid referral services.
To connect consumers directly to your communities, simply follow the steps below:
- Go to the Provider section of whereyoulivematters.org.
- Create an administrator account for your community listings.
- Ensure community name, address, phone are accurate and searchable.
- Update descriptions, photos, amenities, services, etc.
- Establish content backlinks to whereyoulivematters.org to build online presence and more direct leads.
More About This Resource: For Community, Not For Profit
Where You Live Matters was created by the American Seniors Housing Association (ASHA), a non-profit advocacy organization for the senior living industry with over 7,000 member communities in the US. Where You Live Matters is the only unbiased, non-commercial source of education and support for older adults (and their families) who are looking to live their best lives as they age. Unlike many other online resources, families don’t pay for this service – nor do communities.
TRA Is Always Here As A Resource As Well!
If any of your senior living communities are struggling to achieve or maintain 95+% occupancy, The Roche Associates, Inc. (TRA) can help. Feel free to schedule a complementary consult with our President & CEO, Joe Roche, to discuss the current challenges your senior living communities are facing. We can help brainstorm possible solutions, and share the ways that we have helped our clients achieve and maintain 95+% occupancy over the past four decades.
