Here is some great news for you to kick off your year: The next decade is going to feature exponential growth in the demand for senior living, as millions of Baby Boomers become octogenarians.

“There’s a projected increase of 47 percent in the U.S. 80+ population over the next decade,” Harrison Street Global CIO Mike Gordon noted. Senior housing trends in 2025 will be heavily influenced by demographic shifts, which have continued to drive the sector’s growth.

“As a result, there will be a need to deliver more than 42,000 new senior housing units annually to meet demand. Tight supply has driven occupancy gains and rent growth, creating a favorable market for existing properties.” (Source: Multi-Housing News)

What Does This Mean For You?

The demand for senior housing continues to grow, and your senior living community(ies) can capitalize on this trend ~ as long as you set clear goals, are strategic in your decision-making, and focus on what matters most.

Congratulate yourself as well if your senior living community(ies) survived the challenges of the past few years and the global COVID-19 pandemic.

It has been a challenging time. It’s time now to thrive as an industry again!

In order for you to ensure that your senior living communities are poised to take advantage of this trend over the next decade, it’s important that you focus on achieving 92+% occupancy now.

The reality is that a senior living community that is full, or has a waiting list, will likely have an easier time attracting additional seniors in this next decade of exponential growth, both through the power of referrals and because people often gravitate towards a community that has already demonstrated success when investing in big ticket items, like senior living products and services.

If you are currently losing money through vacant units, The Roche Associates, Inc. (TRA) can help you close that gap and hit your occupancy and revenue goals, so that you are set up for success in this next wave of industry growth.

To help you get your year off to the best possible start, we are sharing the Top Five Keys To Occupancy Success, created for you by The Roche Associates, Inc. (TRA) to share our tested and proven marketing and sales strategies that have helped our clients achieve their occupancy and revenue goals for the past 44 years. We have helped our clients reach their goals, often at twice the national average fill-up rates, even in economic downturns.

Click here to get our complimentary Top Five Keys to Occupancy Success guide.