Don’t miss out on the best time of year to generate hot new leads for your senior living community: The holiday season is that time!
Click here to download the sample holiday ad.
For many seniors and adult children, the holiday season is the one predictable time when people get together. For many adult children with busy lives, especially those in the “sandwich generation” who are juggling work and family, caring for children and checking in with elderly parents, it may have been weeks or even months since the family has gathered in person.
It is also often at the holidays when adult children begin to notice changes in Mom or Dad’s appearance or behavior. Perhaps Dad isn’t getting around as well, or Mom is more forgetful.
There may be early signs of memory loss, or a lack of proper grooming. Maybe Mom or Dad can’t remember the grandkids’ names easily, or forget about a conversation you had 10 minutes ago. Mom or Dad might not be eating well, and may have gained or lost a noticeable amount of weight.
This is the perfect time to generate digital and print marketing, email campaigns, and/or Facebook posts focused on the changes that adult children may be noticing in Mom and Dad.
The outreach you do this holiday season to your depositors and prospects, and the compassion you show towards them and their families, may be precisely what helps them to take stock and take action to make sure that Mom, Dad or another elderly relative finally gets the care they need.
Families often need a little extra nudge to help taking the steps to ensure that Mom or Dad can receive assisted living care, when they are no longer truly safe at home alone.
The Roche Associates, Inc. has prepared a sample ad that you can use as a template to place in your local newspapers, newsletters, or to post online on your website or Facebook page.
