The average projected monthly revenue from one assisted living unit in the U.S. in 2024 is approximately $5,000 per month.(1) That means even ONE vacant assisted living unit could mean a loss of $60,000 annually for your community.

Multiply that by 10 to 20 vacant units, and you’re looking at losing between $600,000 to $1,200,000 or more per year in revenue, not including any Level of Care charges.

Your net senior living unit move-ins each month are the critical number for your community to track, if you are losing money on vacant units. In particular, the assisted living industry has high turnover in units. Currently, the median annual turnover is approximately 47% for assisted living units.(2)

The chart above summarizes some of our incredible successes with our senior living clients over the years. The Roche Associates have often been able to achieve net move-ins at up to double the national average rates for independent living and assisted living.

This chart illustrates the averages achieved for our clients compared to national averages, which are shown in the first two bars to the far left. Our clients’ results for net move-ins for assisted living are shown in blue in the sets of bars to the right. Independent Living net move-ins for our clients are shown in red in the sets of bars to the right.

How do we do this? At The Roche Associates, Inc. (TRA):

  • We are national leaders in lead generation of age- and income-qualified leads for our senior living clients.
  • TRA also specializes in helping our clients to manage the critical marketing and sales process and pipeline, as well as training marketing & sales staff to optimize results.
  • As a result of our marketing & sales research, planning and strategy developed and implemented for our clients, we have helped our clients achieve their occupancy and revenue goals for 43 years now.

Here are some specific ways you can help you hit your goals in 2024 and beyond:

  • We can train your senior living marketing & sales staff in best practices through our proven “Generating An Ongoing Stream of True Leads and Referrals” training program;
  • Help manage the sales and marketing process hands-on through our proven system of weekly marketing meetings in which we focus on converting hot and warm leads, and generate more inbound sales traffic for your community;
  • Help your community achieve its occupancy and revenue goals through the creating a Strategic Marketing Plan for your community.

Reach out today if we can help! Our Founder and CEO, Joe Roche, is offering a limited number of free consultations. You can schedule a complimentary consult call here. There are very limited spots available, and it’s first-come, first served. We look forward to working with you on the journey to achieve and maintain occupancy and revenue success.

References:

(1): https://www.seniorliving.org/assisted-living/costs/

(2): https://www.carepredict.com/blog/retain-senior-living-residents/