DIRECT IMPACT TEST MARKETING PROGRAM
The Direct Impact™ Program
Our proven information-gathering and marketing techniques help you identify, contact and meet hundreds of age- and income-qualified seniors, their adult children and professional referral parties who are prospective residents, customers or referral sources for your planned senior living community.
You will know exactly how they react to your product including: market draw, unit mix, pricing, pros and cons of various amenities and service packages, and your architect’s design plans. Feedback from these prospective customers and referral parties affords you the opportunity to modify your plans to suit the market. You can redesign an unpopular feature, or elaborate on one that is a good selling point.
You’ll be developing a project that is designed for success before you’ve even broken ground!
Look Before You Leap
Description, Benefits & Objectives of The Direct Impact™ Test Marketing, Lead Generation & Pre-Sales Program
The Direct Impact™ consumer research and test marketing program utilizes effective sales traffic educational seminars, specifically designed to attract prospects and referral parties to an appropriate venue where your project concept can be introduced and tested. The planned senior living product is tested by means of a customized questionnaire that addresses crucial market research questions specific to your project. This questionnaire is developed in consultation with your project development and management team.
As a result of the consumer market research collected and analyzed by The Roche Associates, you will find out whether or not your senior living project, as planned, will “sell.” Plus, you will discover what adjustments, changes and revisions in your unit mix, pricing, service package, amenities or features need to be made to develop a more “marketable” senior living product.
Through the Direct Impact™ lead generation program, your project development and marketing team has the direct face-to-face opportunity to educate hundreds of qualified prospects and referral parties about the advantages, benefits and major selling points of your project.
In marketing engagement after marketing engagement over the past 36 years, The Roche Associates has found that the key to a successful sales program is to properly educate the “market” about your senior living community product. And the best means of educating the market about a given senior living community is through an in-depth test marketing and sales enhancement program like The Roche Associates’ Direct Impact™ program.