Battle-Tested In Tough Economic Times
THE ROCHE ASSOCIATES, INC. can help you:
- Turn around an underperforming community
- Dramatically expedite the fill-up of a new or recently opened community
- Substantially increase pre-sales for a community being developed
- Achieve and maintain stabilized 95%+ occupancy
- Significantly cut down the risk of developing a new community
Full Service Marketing
We are a true full-service company, offering overall orchestration of marketing and sales, including research, market analysis, direct mail, telemarketing, advertising, events planning, sales management and more in order to ensure the best results for you. We have overseen the planning, development, marketing, acquisition or sale of over $3.5 billion worth of senior living community and nursing care center products and services; trained more than 25,000 individuals in marketing and sales techniques; overseen production of more than 2 million direct mail pieces; and made more than 1,950,000 telemarketing calls. The Roche Associates has helped its senior living community and nursing care center clients capture over 20,000 residents and customers during its 36-year history.
Our talented team will work closely with you to learn more about your unique challenges and opportunities, and to determine what differentiates you from your competitors in the marketplace. Through in-depth marketing audits, mystery shopping of competitors, focus groups with residents and responsible parties, and surveys of inquirers, we’ll work with you to help you refine and more effectively market your community’s unique and major selling points.
Strategic Marketing With a Team Approach
Then, we’ll put together a comprehensive strategic marketing plan to help you to create the results you desire, with targets and milestones in place to generate results quickly. We’ll develop marketing, promotional and sales materials that more strongly differentiate your senior living community or nursing care center as the top choice in your marketplace. And we’ll put a full-scale marketing team to work for you to produce the occupancy results you want.