Our Company

Joseph L. Roche


Joseph L. Roche has organized, structured, managed, and implemented over 600 distinct planning, marketing and sales campaigns for a variety of products and services in the private and public sectors over the past 38 years.

KeyBank, The Marriott Corporation, Benchmark Assisted Living, Genesis, Integrated Senior Living, Dean Witter Reynolds, The New England Group, UNUM, AdvantageHEALTH Management Corporation, Keystone Senior, Smith/Packett, Capital Health Group, Life Care Centers of America, People’s Bank, Pyramid Corporation, Vencor/Kindred Healthcare, The Council of Jewish Elderly, The Sisters of Providence, Lutheran Services, The United Methodists, Balanced Care, Berkshire Healthcare Systems and scores of financial service organizations, developers, insurance agencies, health care facilities and retirement housing entities have secured his services to help them define, present, overcome objections and sell their products, programs and services.

During these business engagements, Mr. Roche has trained over 25,000 individuals in various aspects of marketing and selling, created hundreds of distinct direct mail communications, and overseen the fulfillment of approximately 2 million direct mail pieces.
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In terms of generating sales traffic and inquiries for its clients, Joe’s firm has generated over 200,000 age- and income-qualified prospective residents and customers to attend programs and functions held at its client senior living communities. Most importantly The Roche Associates has helped its senior living community and nursing care clients capture over 21,000 residents during its 38-year history.

Mr. Roche also has gained recognition for his professional and community endeavors having been selected to appear in “Who’s Who In Health Care Communications,” “Who’s Who In American Politics,” and “Who’s Who In Business & Executives.” He has been chosen on numerous occasions to deliver presentations on marketing, market research and sales before such professional groups as: American Seniors Housing Association; The Advanced Sales & Marketing Summit for The Seniors Housing, Assisted Living & Nursing Industries; American Public Health Association; American Health Care Association; National Association of Senior Living Industries Executives; Assisted Living Federation of America; American Association of Homes & Services For The Aging; New England Hospital Assembly and numerous state health care and senior living community trade associations.

Since starting The Roche Associates in 1981, Mr. Roche has managed and participated in over 850 consulting engagements ranging from feasibility analysis, to due diligence endeavors, to Certificate of Need prepara­tion, to strategic plan development, to community organization and public relations, to marketing, to market research and management consultation. These engagements have involved the planning, development, marketing, acquisition or sale of over $3.5 billion worth of senior living facility products and services.

Mr. Roche was selected by The Business Network to be its national expert on marketing of retirement housing, assisted living and long-term care facilities. No other marketing consultant for the senior living industry can make this claim.

The Business Network, a national leader in educational programs and products for the senior living and health care industries, addressed over 30,000 senior living and health care professionals, managers and key personnel at its annual seminars.

AIC Conferences Interna­tional and Modern Health Care asked Joseph Roche to be their expert on marketing of assisted living and retirement community facilities nationwide, as demonstrated by their selection of him for three consecutive years to be the primary speaker on marketing and sales topics at numerous national conferences including their Annual Senior Housing Summit. In addition, Joseph Roche was one of only two speakers from the United States chosen by AIC Conferences International to speak at its international conference in Sydney, Australia on “Aged Care Solutions for the New Millennium.” Mr. Roche has also served a term as adjunct marketing faculty for The Johns Hopkins University/NIC Executive Development Program in Senior Housing and Care.

Mr. Roche has also written extensively for publications like Spectrum, Contemporary Long Term Care, Provider, The American Health Care Association Journal, and Assisted Living Today.

Mr. Roche is a graduate of Dayton University and holds a Masters Degree in Community Organization and Planning from the University of Illinois.

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Mr. Roche, has been recognized by The Wall Street Journal for his company’s direct marketing leadership in the Senior Living Industry, and also served as the Assisted Living Federation of America’s marketing expert consultant to the news media. 

Contact Us Today at 1-800-596-8183

for a FREE Consultation!

We are so confident of our ability to produce results that we are willing

to risk and base a significant portion of our fees on successful outcomes.

Let us help you fill or turn around your senior living community or health care center.

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