In-depth-market-research

“Market-driven” research services to improve and develop assisted living, retirement community & nursing care products, programs and services that are designed for success.

The Roche Associates can assist you and your assisted living or retirement community or nursing care center to develop, package, price, and promote senior living products and services that are designed to sell better because they are “market-driven.” We provide a comprehensive line of both quantitative and qualitative market research services that are customized to meet the unique requirements of your senior living community’s or nursing care center’s situation. Our approach to understanding what consumer and referral sources want has helped hundreds of senior living communities and nursing care centers like yours expand their market share and drastically increase their revenues. Our research resources and knowledge base also can set the stage for development of new specialized products, programs or services that are more marketable. This applied knowledge comes from the surveying of tens-of-thousands of customers and prospects about their product preference ideas and purchasing patterns.

The Roche Associates also has created a cost-effective test-marketing program which can reduce the risk of developing new facilities, programs or services. Our proven information-gathering and marketing techniques help you and your organization develop more marketable programs and services. What target market groups have to say will either confirm or negate many of your assumptions.

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You can find out exactly how your target market groups react to your planned senior living product or services, including::

  • Pricing

  • Market draw

  • Unit mix

  • Planned promotional channels

  • The pros and cons of various features, services and benefits

Based on feedback from these prospective customers, you will have the opportunity to modify your senior living or nursing care products or services to suit the market. You can redesign an unpopular feature, or elaborate on one that looks like a good selling point. You will be able to develop or modify a product that is better designed for success.

Research design and methodology, sampling and state-of-the-art statistical analyses are all in-house capabilities. Since The Roche Associates does not have to subcontract for special support services, we are able to be very competitive in pricing our market research services. All of our work is performed in the strictest of confidence.

Our customer and market research products include the following:

CUSTOMER SATISFACTION SURVEYS

Mail surveys, a telephone survey, or personal interviews can be employed to conduct a customer satisfaction study.

Perception is reality.  The impressions your facility, staff and programs make upon your current and future customers define your degree of success in the marketing and selling of your senior living and nursing care products and services.  Our Marketing & Sales Assessment provides you with an objective, unbiased opinion about where you stand in the eyes of your customers, their families and your key referral sources.

Focus group research entails a qualitative approach to gaining an in-depth understanding of the values, motives, desires, and wants of a given sample of consumers.

Market share can make or break your facility.  Undetected shifts in your market share usually spell trouble.  To be successful on a continuing basis in the senior living retirement community business, it is not enough just to watch the bottom line.  You need to be vigilant about how your market share is changing and from where and how your inquiries are originating.  A market share profile and trend analysis study compiles and analyzes relevant characteristics of your existing senior living community or nursing care residents and sales leads.

Test-marketing, when properly done, constitutes one of the most cost-effective methods to evaluate the market for your project or programs while giving you a direct opportunity to participate in consumer research.

A well-executed test-marketing program offers benefits not normally associated with other forms of “pure” research activities.  The benefits are:  prospect mailing list development; marketing of the host organization; and direct client exposure with the target market.  Of these benefits, the direct client exposure with prospective residents is very significant.

In most other forms of research, the client only receives information from a third party, the market research firm itself.  In the case of an effective test-marketing program, the client gets to see, hear, feel and sense first hand the reaction of potential customers and residents of the proposed senior living community project or program.

Trusted Partner for Comprehensive Market Research in Senior Living and Nursing Care

Roche Associates is a leading provider of market research services tailored specifically for the senior living and nursing care industry. Our team of experts specializes in conducting in-depth market research to help nursing care centers, retirement communities, assisted living facilities, and senior living communities make informed business decisions and stay ahead of the competition. With our retirement community market research services, we delve deep into the dynamics of the market, providing valuable insights into trends, demographics, and consumer preferences. Our research uncovers key information about the target audience, their needs, and their decision-making process. Armed with this knowledge, you can refine your marketing strategies, enhance your service offerings, and position your retirement community as the top choice for prospective residents. At Roche Associates, we understand the importance of senior living market research.

Our comprehensive research solutions encompass a range of areas, including market size, demand analysis, competitive landscape, and pricing strategies. By identifying market gaps and emerging opportunities, we assist senior living communities in developing effective marketing campaigns, improving operational efficiency, and delivering exceptional resident experiences. For nursing care centers and assisted living facilities, our market research services provide valuable insights into the evolving needs of the aging population. We analyze market dynamics, regulatory frameworks, and industry benchmarks to help you optimize your service offerings, improve resident satisfaction, and drive occupancy rates. Partnering with The Roche Associates for your market research needs ensures that you have access to accurate, up-to-date, and actionable data to inform your business strategies. Our research methodologies are robust and tailored to your specific requirements, guaranteeing reliable results. Stay ahead in the senior living and nursing care industry with market research solutions from The Roche Associates. Contact us today to discuss how we can help you uncover valuable market insights and drive the success of your community or facility.

Contact Us Today at 1-800-596-8183
for a FREE Consultation!

We are so confident of our ability to produce results that we are willing

to risk and base a significant portion of our fees on successful outcomes.

Let us help you fill or turn around your senior living community or health
care center.

Contact Us Today at
1-800-596-8183
for a FREE Consultation!

We are so confident of our ability to produce results that we are willing

to risk and base a significant portion of our fees on successful outcomes.

Let us help you fill or turn around your senior living community or health
care center.

Phone

800-596-8183

Head Office

2632 Boston Rd.
Wilbraham, MA 01095

Email

[email protected]